Apple claims the iPhone SE features an A15 Bionic chip that is faster than any other competitor, a retina display of 4.7 inches, and a home button with Touch ID.
Chief Executive Tim Cook stated that this was important for existing customers who are looking for a smaller iPhone at an affordable price.
Analyst at IDC Nabila Popal said that the new iPhone SE will appeal to those looking for a 5G phone with a low price. This could be especially true given the economic uncertainty brought on by the Russia-Ukraine conflict.
Popal stated that Apple would be happy to sell a cheaper iPhone with 5G, particularly in these uncertain times.
Popal said that the demand for larger screens could impact iPhone SE sales. Some customers might opt for older models of iPhones with larger screens within the same price range.
The M1 Ultra is created by connecting two M1 Max chip and is eight times faster than M1 chips. It will first be used in the Mac Studio computer, a creative and professional-oriented Mac computer.
Apple will offer two versions of the Mac Studio: one using the M1 Max chip, and one using the M1 Ultra chip.
Pricing for Mac Studio starts at $1,999 if you have the M1 Max chip, and $3,999 if you have the M1 Ultra loaded computer.
Apple also introduced Studio Display, a new monitor that can be paired to any Macbook Air or Pro model. It is priced at $1599.
Mid-afternoon trading saw Apple shares about flat.
In addition to expanding its services, the company also announced that its Apple TV+ product would start showing Major League Baseball games Friday nights. The weekly doubleheader will now be available in eight different countries.
The iPad Air receives its first update in two years. It features a new design, 5G connectivity, and the M1, which is a popular feature in MacBooks. It will be available from March 18 at a starting price of $599.
The new iPad Air features a 12-megapixel front-facing camera.
Apple also revealed new iPhone 13 models in two different finishes, including alpine and black.
Cook did not mention the conflict in Ukraine during his presentation. Apple stated that it had stopped selling products to Russia on March 1, in response the Russian invasion. Russian state media, RT News, and Sputnik News have been removed from the Apple Store.
