Attorneys ask for $7 Million In Fees In Coca-Cola, Fairlife dairy cow false advertising settlement

Attorneys have requested $7 million in attorney fees from an Illinois federal judge after negotiating a $21 million class action settlement with milk manufacturer Fairlife and its parent firm Coca-Cola.

The class action settlement was reached to address accusations that, among other businesses, Coca-Cola and Fairlife misrepresented to customers that their milk products came from dairy cows that were treated humanely.

In a petition for an award of attorney fees, attorneys claimed that they delivered a “great” and “amazing” outcome for the Class, which justifies their receiving a $7 million share of the settlement.

According to attorneys, “class counsel’s efforts in pursuing this claim paid off, resulting in a large, non-reversionary settlement money of $21 million that delivers huge advantages to the class.”

As “the very core of defendants’ claimed illegal conduct,” attorneys also made a point of mentioning how they were able to get injunctive relief for the dairy cows who were allegedly being treated inhumanely.

In April, the Fairlife and Coca-Cola deal received preliminary approval.

The class action settlement was given preliminary approval in April and put an end to nine potential class action lawsuits brought by 19 different named plaintiffs against Coca-Cola, Fairlife LLC, Select Milk Producers Inc., Fair Oaks Farms LLC, and its founders. A final approval hearing is scheduled for September.

Customers claimed that businesses deceived them about how they handled their dairy cows, leading them to buy items that, upon further investigation, turned out to be sourced from allegedly mistreated animals.

According to the Fairlife settlement, eligible Class Members will be eligible to receive up to $20 in compensation for claims filed without a proof of purchase and up to $80 for claims supported by legitimate proof.

A monitoring and compliance procedure must be established and implemented by Fairlife and Coca-Cola to guarantee that dairy cows are treated humanely moving forward.

Consumer claims Organic Valley misleads customers into believing it treats its dairy cows humanely and filed a similar class action complaint against the cooperative earlier this month.

Do you own any Fairlife milk products? If so, go here to join the class action settlement.

Amy E. Keller, Adam Prom, Michelle Locascio, and Melissa S. Weiner of DiCello Levitt Gutzler LLC, Pearson Simon & Warshaw LLP, Michael R. Reese, George V. Granade, and Charles D. Moore of Reese LLP, and Yeremey Krivoshey of Bursor & Fisher PA are the plaintiffs’ attorneys.

False promotion for Coca-Cola milk Case No. 1:19-cv-03924, In re: Fairlife Milk Products Marketing and Sales Practices Litigation, is the name of the MDL in the Northern District of Illinois.

Max Sandford

Max Sandford

Max has been involved with business and law journalism since 2010. He has a bachelor's degree in business from WMU. Max was where he first gained valuable investment industry experience. He was the financial advisor, insurance agent, and now a writer for the last 10 years. He found his passion for journalism when he started a blog. Max has extensive experience in international asset diversification and wholesale markets. He is a frequent speaker at financial conferences as well as in the media. His strength and skillset are from having a fundamental and technical background. Contact max at: [email protected]

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