Babyganics Class Action Lawsuit

In 2002, President Keith Garber and CEO Kevin Schwartz established Babyganics in Westbury, New York. “To raise the next generation of healthy, happy babies” is the mission statement of Babyganics. The business takes pleasure in creating organic, child-safe products like cleaning supplies, shampoos, and suntan creams.

The company has had exponential growth in terms of revenue, value, and the number of goods over the last 15 years. Unfortunately, that quick expansion might have jeopardized Babyganics’ fundamental principles.

According to Babyganics, it carefully examines all of its ingredients and “test[s] the crap out] of everything,” including pH, odor, and color. Environmental organizations and angry parents, however, argue that this may not be the case.

Due to the possibly dangerous nature of its contents, Babyganics is currently the target of multiple lawsuits. The most well-known instance of this is a class action lawsuit brought by


Babyganics almost tripled its sales growth (277%) between 2011 and 2013. The business made its debut on the Inc. 5000 list in 2012, ranking #613 among the nation’s fastest-growing private businesses. (It appeared on the list one more in 2014, ranking #1540.)

Babyganics reported $30 million in gross sales for the year 2013.

Mr. Schwartz and Mr. Garber, the company’s co-founders, released a book titled BabySafe in Seven Steps: The Babyganics Guide to Smart and Effective Solutions for a Healthy Home in April 2014. The business was added to Crain’s New York Business’s Fast 50 list, which honors the 50 businesses in the New York City region with the quickest rate of growth, six months later.

Despite its rapid expansion, Babyganics maintained its reputation as a wholesome mom-and-pop store with two intrepid dads who were “extremely hands-on with new product design and development” (Mr. Schwartz and Mr. Garber).

However, VMG Partners, a private equity company based in San Francisco, owned Babyganics rather than its co-founders. Justin’s, Kind, Natural Balance Pet Foods, Quest, Spindrift, and Pirate’s Booty are some of VMG’s more well-known brands.

Babyganics was acquired by SC Johnson, a global conglomerate with a $10 billion annual revenue, in July 2016 from VMG Partners.

As stated on the company’s website, Babyganics’ goal is to “continue developing baby goods that use the safest chemicals available, products that are affordable for every mom and dad, and products that function phenomenally well.” However, it is difficult to envision having those values affected in any way by being owned by a private equity group and later a large multinational corporation.

More than 80 personal care and home goods that are “baby-safe” and “organic” are now available at Babyganics. Major merchants including Target, Amazon, and Babies “R” Us sell these items.

However, they might not be as secure or environmentally friendly as claimed.


According to the Environmental Working Group’s (EWG) numerous guides, Babyganics performs poorly for a business that prides itself on being socially and health-conscious. The EWG’s Healthy Cleaning Guide

…is an online hazard guide for household cleaning products that was introduced in 2012 to assist consumers in finding goods that fully reveal their ingredients and include fewer compounds that are dangerous or haven’t been extensively evaluated. The database incorporates information from more than 16 major toxicity databases, in-depth searches of peer-reviewed scientific literature, and product ingredient lists obtained from product labels, company websites, and worker safety manuals.

A business like Babyganics ought to perform admirably under such scrutiny, but that is not at all the case.

Only three of the 23 Babyganics cleaning products that the EWG assessed received an A. Zero received a B. 6 received a C. Of the 23 goods, 14 received a D or F. Some, such as Babyganics Fragrance-Free Laundry Detergent, were deemed to be of “High Concern” for Reproductive & Developmental Toxicity.

In EWG’s Skin Deep Cosmetics Database, Babyganics fared better, although even some of these products received 4, 5, or even 6 out of 10, which indicates a Moderate hazard risk. Additionally, five Babyganics products contain Coumarin (which has a hazard risk value of 7 out of 10), five contain Fragrance (which has a hazard risk score of 8), and two contain Octinoxate (which scores 6).

The problematic nature of Babyganics’ components has led to lawsuits in addition to the company receiving poor reviews from environmental organizations.


Lawyers has filed a complaint against Babyganics, alleging that many of the company’s bath products are not as “tear-free,” “safe,” or “gentle” as claimed and many of them include eye irritants.

With various Babyganics bath products claiming to be “tear-free,” gentle, non-allergenic, and safe for infants, our attorneys are suing Babyganics for allegedly false labeling. According to the complaint, the following nine goods (mentioned below) include chemicals and other materials that irritate the eyes:

  • Conditioning Shampoo & Body Wash with Chamomile Verbena
  • Shampoo and body wash with chamomile verbena
  • Bubble bath with chamomile and verbena
  • Conditioning Shampoo & Body Wash Without Fragrances
  • Fragrance-Free Body Wash & Shampoo
  • Unscented Bubble Bath
  • Moisturizing Therapy Cream Wash Without Fragrance
  • Shampoo and body wash with orange blossoms at night
  • Bubble bath with orange blossoms at night

We demand financial compensation for the plaintiffs who bought these goods as well as a halt to Babyganics’ misleading advertising of them.


A complaint was filed against Babyganics in the fall of 2016 stating that its “tear-free” shampoo burned a boy’s eyes, perhaps causing lifelong damage. Theresa Jones said that her infant son Hunter had 90% of his corneas burned and that physicians blamed the Babyganics shampoo, warning that Hunter might have long-term eye issues.

According to Ms. Jones, she discovered other internet complaints from mothers whose kids had suffered comparable harm from Babyganics products.

A rough rash that appeared on the face of Jade Christensen’s five-week-old son Leif was allegedly caused by Babyganics Face, Hand, and Baby Wipes in May 2017. She claimed she observed black patches on the wipes, indicating that mold of some kind was developing on them, and discovered related online complaints about the product.

Babyganics responded to Ms. Christensen’s experience by offering to replace any wipes with black spots and reassuring parents that the wipes had been tested and were safe to use.

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