CNN, a cable news network, announced Wednesday that it will launch CNN+ in spring at a discounted price of $2.99 per month.
CNN will offer a promotional price to anyone who signs up within the first 4 weeks. This is in contrast to other streaming content providers. After the deal expires, the service will return to the $5.99 monthly price – the same as Fox Nation, which is operated by Fox Corp’s Fox News.
AT&T’s WarnerMedia unit has reported that it has invested $120 million in the new service and hired top talent, including Fox News veteran Chris Wallace and Alison Roman, former NPR “All Things Considered” co-hosts. Roman was also an Instagram personality and author for a popular cooking newsletter.
CNN announced that CNN+ will offer live daily news programming, original series and food and travel shows.
After a turbulent period at cable news network, Jeff Zucker was forced to resign on February 2nd after failing to reveal a relationship with Allison Gollust.
The debut pricing and timing were first reported by the Los Angeles Times. It is expected to take place in the last week March. CNN declined to give a date other than previous comments that the service will launch in the first quarter.
Chris Licht, a veteran television executive, has been appointed the new CNN Global Chairman. He will take over these responsibilities after Discovery’s $43 billion acquisition, WarnerMedia. It is expected that the deal will close in spring.