Target Announces Deal with Ultra Beauty

Target Corporation and Ulta Beauty (NASDAQ : ULTA), today shared details about the highly anticipated Ulta at Target. The brand will be available in over 100 Target stores nationwide, as well as online with over 50 carefully selected prestige brands. This unique retail concept combines Ulta Beauty’s industry expertise with Target’s beloved experience, providing a one-of-a-kind beauty experience for millions. These “shop-in-shops” will be available in 800 Target stores nationwide over the next few years.

“As the beauty and retail industries evolve, we take pride being leaders that constantly redefine and enhance guest experiences. Ulta Beauty at Target reflects the company’s commitment to driving the industry forward and keeping our guests meaningfully engaged,” stated Kecia Stahlman chief operating officer of Ulta beauty. “Our teams of dynamic individuals have created a new, exciting way for customers to find prestige beauty products. They offer a carefully curated selection and are staffed with knowledgeable, approachable experts who can serve as beauty gurus.

These two trusted retailers collaborated to create an industry-first destination for beauty, curation, and guest-centric experiences. The Ulta Beauty at target assortment of prestige brands includes: Anastasia Beverly Hills; Bumble and bumble; Clinique; Drybar; IT Cosmetics and Jack Black; Juvia’s Place and Madison Reed; Morphe, PATTERN and Philosophy. St. Tropez, Sunday Riley, Tarte and Too Faced are all included. A Bullseye View contains a complete list of brands, as well as some exclusive to Ulta Beauty.

Target’s Ulta Beauty is unrivaled in the industry. It allows guests to discover new brands and beauty products while shopping Target’s amazing selection. This partnership is yet another way Target continues to improve the guest experience in multi-category businesses to drive traffic and preference, as well as meet guests’ needs innovatively,” stated Christina Henington, chief growth officer and executive vice president, Target. “Our combined brand love, loyalty, and omnichannel expertise will inspire customers and raise the bar in beauty shopping.

First Ulta Beauty at Target Stores and Online Experience

Target stores will have Ulta Beauty at Target locations. This will complement Ulta Beauty’s existing store footprint, and make prestige beauty more accessible than ever. has a list of over 100 locations. Additional locations will be added in the future. Ulta Beauty-trained staff members will offer guests industry-leading beauty advice to help with product selection and discovery. The “shop-in shop” will be located near Target’s existing beauty section. It will have specialized displays, discovery areas, and on-trend, seasonal offerings. will offer the immersive experience, as well as an app that gives it a more modern look and feel. Ultamate Rewards and Target Circle rewards will be available to Ulta Beauty customers who shop at Target. Online shoppers will receive free shipping on qualifying orders. Target also offers industry-leading, same-day fulfillment services such as Drive Up, Order Pickup, and Same-day Delivery with Shipt at participating stores.

Forward-Looking Statements
Forward-looking statements are those made in this release about Target’s plans to add Ulta Beauty at Target to its stores. These statements are within the meaning of the Private Securities Litigation Reform Act of 1996. These statements are subject to risks, uncertainties and could result in actual results that differ materially from those stated. These risks and uncertainties include the ability of the companies to agree on future store locations as well as the design and operation for the “shops-in-shops”. Target’s public filings with Securities and Exchange Commission (the SEC) include information about other risks and uncertainties, including the risk factors in its Annual Report of Form 10-K for fiscal year ending January 30, 2021. Ulta Beauty’s public filings with SEC include information about the risks and uncertainties it faces, as well as the risk factors in its Annual Report of Form 10-K for fiscal year ending January 30, 2021. Forward-looking statements are only accurate as of the date made. Target and Ulta Beauty do not assume any obligation to make any changes.

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